Diconsa store open at “Campo Dorita”

As joint work of CAADES-DICONSA And SEDESOL the store opening DICONSA was held at the “Dorita” field, that pretend to addressed with products of basic goods at lower cost to local laborers and migrants. In an event carried out by the afternoon of November 4, in the town of San Blas belonging to the syndicate of Villa Angel Flores, La Palma.

The event was attended by the Delegate of SEDESOL; Regino Lopez Acosta, DICONSA Manager of The Pacific Branch; Jorge Humberto Cardenas Valenzuela, Rosario Beltran representing CAADE, Dorita field owner; Carlos Morales and Dora Ochoa; camp administrators and Hildelisa Ochoa Beltran; AFOMAC president of IAP and finally the Mayor of Navolato,  Miguel Calderon attended the event.

This was the opening of one of the two pilot stores which launched the agreement for the installation of shops DICONSA within agricultural fields. By means of which will be addressed with basic food products at lower cost local and migrant laborers.

Under this agreement, so far the 2015-16 season have installed a total of 15 fixed stores within fields, also has been managed in coordination with the Association of Growers and Social Workers of the Enterprises, visits mobile DICONSA shops to cater fields that do not yet have fixed store. With the already installed and running paths and mobile shops, will be providing service to about 12,000 camp laborers for this season.

This establishment benefits around 417 people, who by colorful campaign pretend to guide the consumption of healthy food, green labeling items that are most widely used, yellow and red half rations low acquisition.

In his speech, Antonio Rosario Beltran Huerta field Dorita owner described as historic the agreement reached between producers and SEDESOL to fulfill the social responsibility of providing better living conditions for camp laborers. Thanks to the synergy achieved with the institutions of government, he said, today it is not a secret that the best opportunities for employment, education and health for the day camp laborers coming from the center of the country, are in Sinaloa.

So far have open 40 DICONSA between fixed and mobile shops in the farmland state to serve about 12 thousand local and migrant laborers with basic food products up to 20 percent cheaper than those handled in malls, which translates into a great benefit to low-income families.